National Believe Day with Macy’s

Jim was hired by Invision/AP in Los Angeles to Field Produce and Edit a Video News Release (VNR). 6-year old Sophie will be surprised as her wish will be granted on National Believe Day at Macy’s Clackamas Town Center as well as in her home.  Sophie, who is dealing with soft tissue sarcoma, had a wish to have her playroom turned into a unicorn and sparkle-themed theater room because she loves to watch movies and play video games, plus she wanted a unique, fun environment for hosting friends.
Macy’s and Make-A-Wish are celebrating the 11th anniversary of the Believe campaign.  December 7th is National Believe Day with Macy’s granting 25 special wishes across America in 25 cities.”
Shot by DP Lyle Morgan, Sound Op was Ted Kinney. Jim cut the piece on FCPX and uploaded the final via frame.io.